Blog posts

Blog posts do not generally achieve quite as high SEO as web pages. I attribute this to architecture. Remember our discussions on sitemapping ? Search engines like the pages closest to top level on the nav. And herein lies the nature of blogs:
• Blogs are structured for ease of user content posting.
• Blogs don’t have the formality of web pages.
• Blogs are built on a structure of time-based linear architecture, in contrast to horizontal pages in a sitemap pyramid.
• Because of this, simplified user-based architecture options are included: categories, tags, and dated archives.
If well thought out, these blog organizational options can give readers great options for accessing additional content, more than traditional web site navigation. Although category and tags folders cannot be used for sitemapping and crawlers (because of duplicate content issues, as we discuss throughout this chapter and the next), categories and tags themselves can still be great aids to SEO—aids that traditional web pages can’t claim!

Keep in mind that blog posts, for usability, should have only one category per post. But they each can have many tags. Those tags, and even categories, should be driven by keywords. That doesn’t mean use long-tail keyword phrases as tags, but use the root, shorter, more general head keywords as tags. For example, “film and television special effects and productions” should not be one tag. But one blog post on this topic could include the tags “television productions,” “film special effects,” “film productions,” and so on. One way we can think about blog categories is as if they were the table of contents of a book.

Do you want to go back and optimize past blog posts? No problem—just as you can with web pages, with blog posts you can go back and edit the category or add tags to fit your keywords. With default relative links within WordPress, you should be able to change the blog post’s URL without a problem as well. In other words, your WordPress blog, sitewide, should be recognizing links as shown:

.../blog/category/bees/honey

in contrast to the full URL:

http://www.example.com/blog/category/bees/honey

You can even set the date for whenever you want with WordPress blog posts. Are you posting a ton of posts this week and want to spread them out over the next year? You can—just use the WordPress publishing and editing options for your posts!

Blog posts can have a casual writing style that is quickly reviewable by the reader, making it easier to skim through such content than through traditional web pages, whitepapers, press releases, and navigation. On all counts, these sound like good things. But keep in mind that all these navigational and user-organizational attributes can cause search engine penalties (as discussed, along with solutions, throughout this chapter).

Keep in mind that since “content is king,” search engines still love blog content—the more the better. Ideally, you blog frequently enough that it would be infeasible to include all this content in new web pages anyway. The search engines like content, not chaos. Ongoing blog posts have clean URLs and linear relativity, which is well organized in the long run for search engine optimization. 
Blog posts Blog posts Reviewed by chandutech on November 09, 2019 Rating: 5

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