The Tools to Use for Your Audit

The Tools to Use for Your Audit
The mistake most people make when advertising on Facebook is thinking it’s all about targeting. That leveraging this incredible wealth of data to show your ads to an extremely targeted audience will yield success and fortune.
But unfortunately, in my experience, rarely does this strategy work. Letting yourself get enamored with the potential targeting and retargeting options typically causes people to miss the big picture. And that is . . .
Even if you are showing your ads to the right type of people on Facebook, you have no way of knowing what problems or concerns are at the top of their mind at that very moment or if they’re even actively looking for a solution. In fact they might not even know a solution exists or worse yet not even be aware they’re experiencing a specific problem.
So what do you do? How do you move someone through the Customer Buying Cycle if you don’t even know where they currently are in the Buying Cycle?
In 1966, the late great Eugene Schwartz published the now classic marketing book called Breakthrough Advertising (Bottom Line Books, 2004).
Inside the book, Eugene describes five levels of product awareness. They are: 1.Most Aware. These people know your product well. They are brand ambassadors. They’ve made multiple purchases and openly endorse your product or services.
2.Product Aware. These people know your product but haven’t purchased yet. They’re familiar with what’s available in the marketplace but not sure if your solution is the right one for them.
3.Solution Aware. They know of different solutions to their problem but don’t know which solution is right for them. They don’t know your specific product or service.
4.Problem Aware. They recognize they have a problem but don’t know what to do about it.
5.Unaware. They don’t even realize they have a problem.
To make this incredible framework easy-to-remember and Facebook friendly, I’ve reversed the order and come up with the acronym UPSYD (pronounced “upside”).
UPSYD will change the game for you. You’ll be able to diagnose why previous campaigns didn’t work, how to fix them, and exactly who you should target.
As corny as it might sound, there really is a lot of UPSIDE from embracing “UPSYD.”
So, what does UPSYD stand for?
U = Unaware
P = Problem Aware
S = Solution Aware
Y = Your Solution Aware
D = Deal*
(*Deal = just need a great deal to purchase) 
To illustrate how to use UPSYD I’m going to share with you a behind-the-scenes peek at a campaign we ran for a brand new fictional business we created purely as a demonstration for a Facebook ads course, called Ketogenic Living.
In just one month, we went from a concept to having over 29,000 fans and over 5,000 leads for this brand-new business.
To give you more context, let me first give you a little background about their niche—Intermittent Fasting.
Intermittent Fasting is in the Health and Wellness space. It’s a different way to approach eating. It’s not so much a diet but more changing the timing of when you eat, more specifically increasing the amount of time that you DON’T eat. For example, if your last meal of the day is at 8:00 P.M., your next meal might not be until noon the following day giving you a 16-hour fasting period.
The benefits of Intermittent Fasting include weight loss, reducing your caloric intake (because you’re eating less), natural detoxification, normalizing blood sugar and hormone levels, plus increasing energy levels and focus.

The Tools to Use for Your Audit The Tools to Use for Your Audit Reviewed by chandutech on April 26, 2019 Rating: 5

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