SEO Ranking Checklist

SEO Ranking Checklist

The following are some positive ranking drivers that you can achieve with your blog:

Good in-site SEO execution.

The number of quality backlinks: One-way links (from other sites pointing to your site) are especially favored, and the more the better!

Search engine traffic: This might seem a bit of a chicken-and-egg thing, but the more visits you get coming from search engines (as well as more visits overall), the higher the search engines will serve you in the future.
Mentions: What is the size of your digital footprint? How many people are talking about you in social media? These issues also positively impact your love from the search engines.
Quantity and quality of website/blog content: How many pages, posts, and content overall? The more relevant content, the better.
Freshness of content: Here is where the advantage of blogs and forums takes over; whereas website content is viewed as more “permanent,” blogs are often quickly and regularly updated. Blog reader reviews and commenting also help.
Length of words per page: Different SEOs will say different things regarding how many words to have per blog post or page. It’s another indication that search engines don’t reveal all their mysteries. A gauge I like says that more than 1,500 words to a post/page doesn’t get as much love. I use 250 or 300 words as my bare minimum, but 500–1000 words is a good target for search engine love.
Local search integrations: If you are a location-based business, you want integrations with Google+ Local/Maps, Yahoo! Local, and even other local directories such as Yelp or YP. Basically, these further expand your digital footprint and inbound linking. (For more on location-based SEO, see Chapter 9.)
Affiliated tools integrations, such as Google Images, YouTube, and analytics such as Webmaster Tools: The more love you show to Google, the more it will return the favor. Google has a lot of technologies options. Log in and sync accounts to as many as possible (for more on this, see Chapters 5 and 6).
Increased rank, authoritative score, and the like: Tools such as SEOBook Tools will tell you what these scores are (and the factors behind these scores in different tools) for your site. But at the time of this writing, Google is placing less emphasis on its PageRank and hasn’t updated it in months.

sitemap.xml file submissions to search engines.

Note: What’s the Difference Between Google, Bing, MSN, and Yahoo?
In this book we put an emphasis on Google because search engine use favors Google roughly as 70% market share, Bing roughly as 20%, and Yahoo! as 10%. But Bing and Yahoo! actually share the same engine. Bing is the product of merged technologies between MSN and Yahoo! about 5 years ago in an attempt to beat Google. The reason we still see separate stats for Yahoo! is because it is helpful to recognize its advertising power, and that some people still use the Yahoo! interface specifically for their search engine use. But Google is the industry leader in more ways than one. From my perception, Google is the one who updates its technologies, algorithms, standards, and criteria, and Bing observes and adjusts based on what Google just did. A prime example is Webmaster Tools. Both engines have it—wanna guess who had it first? 
SEO Ranking Checklist SEO Ranking Checklist Reviewed by chandutech on April 26, 2019 Rating: 5

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