Search Engine Bot Barriers and Other No-Nos

Search Engine Bot Barriers and Other No-Nos
Here’s a list of crawler barriers to your WordPress.com blog (or any site)—the features that bots will stumble over. It’s important to note that some of these are not in and of themselves bad things, and often there will be other positive reasons to have these features on your site. However, spiders cannot do much with them, and so you have to either replace these with search-engine-friendlier approaches, or else focus your SEO on other aspects of your blog.

Flash (.swf) files: Since the mid 1990s, Flash has been king of the hill for vector animation, video editing, and reduced file sizes. You may remember those mandatory Flash-animated intros to websites that you didn’t care about and couldn’t click out of. It became a cliché of the era. But Flash itself survived the fall of the dot-bombs (for different uses). In the 2000s it became a staple for editing video files. These days, Apple has barred Flash from correctly serving its mobile products and its web browser, Safari. The new standard has become HTML5 animation files. But this is not retrofitted; HTML5 files will not work with older browsers, particularly Internet Explorer, whereas Flash will.

Images, audio or video: We discuss this throughout this book. If optimized with alt tags in-site and planted on channels like YouTube, and integrated with SEO descriptions and filenames, these can achieve better SEO effects than plain body copy on a web page. Videos can be hosted on YouTube, given optimized descriptions and even text-based scripts. We discuss this throughout this book. If optimized with alt tags in-site and planted on channels like YouTube, and integrated with SEO descriptions and filenames, these can achieve better SEO effects than plain body copy on a web page. Videos can be hosted on YouTube, given optimized descriptions and even text-based scripts.

Graphic text: There is text you can build into a graphic file, and then there is your standard blog and website page text. You can identify the latter because you can select the text characters on the site with your cursor. You also can view the source code and see the text coded in the HTML.

RSS-fed content: This is not a bad thing. If you’re going to pipe someone else’s blog onto your site, you don’t want to be penalized for duplicate content. RSS clearly communicates to search engines that this is not original, unique content and therefore should not be crawled on this site.

Special file types (presentations, pdfs, and so on): Certain file types, such as PDFs and MS Word files, are indexed by the search engines, but they require special attention for optimization.

Duplicate content: Just don’t “dupe” it.

Deep page content difficult to access: This is where site architecture becomes so important. If your page structure is messy and poor, disorganized, and extremely vertical and deep in links, it’s a problem. The search engine bots can’t crawl too many links deep.


Search Engine Bot Barriers and Other No-Nos Search Engine Bot Barriers and Other No-Nos Reviewed by chandutech on April 26, 2019 Rating: 5

No comments:

Post Bottom Ad

Powered by Blogger.