a like campaign

Managing Multiple Website Accounts Within Google Analytics
The first is called a “Like” ad campaign. In this example, the call to action is to click “Like” if they want cutting-edge tips and resources about Facebook ads from someone “in the trenches.” Notice that there is nothing in the destination column. This is because this ad will keep them within Facebook. Once “Like” is clicked, the user can continue scrolling through their feed rather than being taken out of Facebook to another website. The second example is called a Website Conversions Link Post Ad. Normally, you will use the Website Conversions campaign objective. However, this could even be a Boosted Post that drives traffic to a landing page, with the purpose of generating conversions. (Facebook’s algorithm won’t be able to optimize based on Conversions; they optimize based on Engagement, but that’s OK because this gets you momentum, traffic, conversions, and most of all—DATA!) The image you see is a clickable link, which once clicked will redirect the user to another website (aka: Link Post Ad). You can also run a Facebook “Lead Ad,” which is where the user fills in the form right inside the Facebook newsfeed. Facebook will pre-populate some of their contact fields, making it simpler with less friction to opt-in. (Note: with Lead Ads, users are not automatically redirected to your confirmation page. They remain on Facebook, with an option to click a button to visit your website after they sign up.)
The destination is a simple landing page. This ad can target both warm and/or cold audiences, depending on the situation. At this point, you most likely haven’t done much to build warm audiences. You may be getting traffic from search engines and referrals and maybe even have some fans on Facebook. Don’t worry about building warm audiences just yet. Remember, we’re keeping it simple. These two campaigns are all you need to start gaining momentum on Facebook. That’s it! It’s very simple and doable for even the most novice of Facebook marketers.
Once you have anywhere from around 101 to 1,000 conversions (this is not a hard and fast rule—just a guideline for novices), you are understanding how things work a bit more and can start to layer on more ad types and strategies. on page 100, you will see a video ad as your third ad campaign type.
However, this doesn’t HAVE to be a video ad. This could be a Long Copy, value-based, or story-based ad (kind of like a mini blog post that is written as part of the post of the ad).
Congratulations! If you’ve generated 100 or more conversions for your new campaign, you made it through the most difficult part of the entire journey. Whether it’s your first campaign ever or this is just a new campaign, getting to this point is like getting through those critical first two minutes of a space shuttle launch, before the solid rocket booster separation. (OK, maybe not quite the same, but you get the point.)
And like always, please take your unique situation and adjust accordingly.
You may be ready to add this next layer after generating 20 to 25 conversions.
You may not be generating leads.
You may not be generating sales conversions online at all. You may be running ads with the goal to get people to go into Home Depot and buy your baseboard heater covers (like one of our clients does), and Home Depot won’t even let you track any of your ad performance. (But you know your ads are working because after they were running for two weeks, your Home Depot sales went through the roof!)
Remember, these are guidelines to give you a framework so you can go out and handle any given situation and dominate.
Now it’s time to layer on another ad type so you can target more audiences, connect better with more people with different levels of awareness, levels of intent, levels of trust and rapport, and different buyer personas inside your existing audiences. You’re following some people down the customer journey, and you’re helping others move down the same journey.
The next ad type should be a Long Copy Link Post Ad or Content with Call-to-Action (CTA) Video Ad. This really depends on your situation, assets, style, landing page content, which ad type you started with, and how big your “ask” is.
Let’s say your goal is to get webinar registrations from cold traffic and offer a product or service for $500 or more on the webinar. Webinars are great at warming your audience up if you have a high-priced product because you have a lot more time with your potential customers. Use your messaging to focus on their deep desire or big frustration. During the webinar, you can deliver tons of value, build trust, rapport, and desire for your product or service, then transition into how your product can fulfill that desire or solve their problem.
However, even if your webinar is free, your best potential customers will value their time just as much as or more than their money, so if your goal is to persuade a random Facebook user who has never seen you or your brand to not only sign up for one of your webinars but to actually show up for the webinar, then you’ve got a lot of work to do! 
a like campaign a like campaign Reviewed by chandutech on April 26, 2019 Rating: 5

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