Dynamic Product Ads

What Is SEO and Do I Really Need It?

Testimonials
Testimonial videos (or image ads using screenshots) work great as an authentic way to provide more proof that your product can do what it claims. Plus, may help your prospect believe they can also achieve a similar result. Be careful not to over-produce these types of videos. Sometimes, if it’s too perfect or polished, people may not trust them as much as a video that looks like it was shot on an iPhone.
Buying Incentive (Discount, Scarcity, etc.)
Perhaps your prospect just needs a little nudge to get them to take action. One of the best ways to do this is to give them an incentive—a deal. (Remember the “D” in UPSYD?!) This could be a bonus, a discount, an expiration, etc. For example, “Get a 40 percent discount if you purchase by tomorrow!” Or, “Get a free tote bag with purchase of any performance gear! (Value $25. Hurry—offer ends soon!)”
Cross-Sells or Bundles
Another easy strategy, especially for ecommerce stores with multiple products, is to offer a cross-sell of a similar or complimentary product. Maybe you piqued their interest, but the item they were looking at wasn’t quite right. If you have other products, this may be the perfect time to make your prospects aware of them.
DYNAMIC PRODUCT ADS
Dynamic Product Ads are effective. They are definitely an important piece of the puzzle for ecommerce stores. But please understand this very important point: if you could only take ONE key thing away from this entire book, I would tell you that getting the messaging right or nailing your “offer” is the key to producing sustainable, profitable campaigns. This is why DPA’s are introduced at the end of Phase 3. If you don’t get the offer or messaging right, you won’t be able to scale your campaigns—no matter how much of a ninja Facebook expert you are or you have on your team. And in the next chapter, we start showing you how to come up with the best offer and create the best possible message and ad type that will work well with your offer or promotion.
Dynamic Product Ads are effective. They are definitely an important piece of the puzzle for ecommerce stores. But please understand this very important point: if you could only take ONE key thing away from this entire book, I would tell you that getting the messaging right or nailing your “offer” is the key to producing sustainable, profitable campaigns. This is why DPA’s are introduced at the end of Phase 3. If you don’t get the offer or messaging right, you won’t be able to scale your campaigns—no matter how much of a ninja Facebook expert you are or you have on your team. And in the next chapter, we start showing you how to come up with the best offer and create the best possible message and ad type that will work well with your offer or promotion.
If you have an ecommerce store, a great way to do this is by using Dynamic Product Ads (DPAs). Dynamic Product Ads are customized ads that automatically promote the appropriate products to people who have visited those specific products or product categories. For example, if you own an online clothing retailer, you can set up automation rules to show unique ads to anyone who visits the add-to-cart page or checkout page for your “Fall Selection Boots.” You can show them product ads reminding them to get the boots before they are out of stock, you can show them other similar products they may like, or you can do something different. You don’t need to get it perfect. Remember: this is “low-hanging fruit.” You just need to get something running—you can always get fancy later. 

Dynamic Product Ads Dynamic Product Ads Reviewed by chandutech on March 22, 2019 Rating: 5

No comments:

Post Bottom Ad

Powered by Blogger.