Pages Versus Posts for SEO

Pages Versus Posts for SEO


It’s important to remember that there is a perception of web pages being more “permanent” and less “social” (as in social media) than blog posts are. Hence, blog posts are perfect candidates for web visitors’ social sharing activities, and consequent backlinks, and social commenting and rating. All these, again, are great for SEO. You can easily ask your friends to comment on your latest blog post. Web pages don’t work this way. I’m a big advocate of putting social share and social follow icons wherever feasible on a website. But blog post content is much more likely to be shared, or followed by RSS, than web page content. So know it and capitalize on it. You can easily ask your friends to comment on your latest blog post. Web pages don’t work this way. I’m a big advocate of putting social share and social follow icons wherever feasible on a website. But blog post content is much more likely to be shared, or followed by RSS, than web page content. So know it and capitalize on it.

Now there is the perceived drawback of potential social bad talk; negative reviews—“talking smack” as some might say. However, that danger exists perpetually online. And if someone is going to talk bad about your company, they don’t have much incentive to go to your blog and share your post on their social channels to do it. All they have to do is speak poorly about your company on their own social channels, which is why social reputation management is so important.

The same premise for optimizing web pages (as we’ve discussed throughout this book) works for driving new blog posts (while reducing or scaling down some process elements). Writing a quick blog post is one thing; completely optimizing it requires extra work. But the work is well worth it. Why go to the trouble of blogging if you can’t realize the SEO benefits of your writing? 

Writing a quick blog post is one thing; completely optimizing it requires extra work. But the work is well worth it. Why go to the trouble of blogging if you can’t realize the SEO benefits of your writing?
Here are steps to create SEO-ready blog posts:

1. Identify the topic areas you know about for blogging.

2. Ensure these topics are going to be consistent with your personal brand or current blog content; you don’t want to promote a “split personality” for a number of reasons, including confusing search engines and causing penalties.

3. Take the list and conduct keyword research. If you’ve already done keyword research for your website or blog, you can also reference that previous research for your additional blog post keywords.

4. Identify the final keyword topics for your blog posts.
5. Fill out the SEO page forms; one for each post you desire. - Fill out the SEO page forms; one for each post you desire.
6. Use the SEO page forms as outlines to drive your new content posts.
7. Write your content posts to fit the forms.

Pages Versus Posts for SEO Pages Versus Posts for SEO Reviewed by chandutech on March 22, 2019 Rating: 5

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